What a contractor website actually needs
Most contractor websites are either too thin to rank or bloated with things that never made anyone call. Here's the honest middle.
It has to load fast on a phone with one bar
This is not a technical nicety, it's the whole game. Most people searching for a contractor are on a phone, often outside, often on a weak connection. Every second of load time loses a meaningful share of them.
The usual culprit is a page builder plus a dozen plugins on shared hosting. A static site with no database sidesteps all of it.
Calling you has to be one tap, always
Your phone number belongs in the header on every page, as a tappable link, not an image and not buried in a menu. This sounds obvious and is wrong on a large share of contractor sites.
If you'd rather be contacted by form — plenty of contractors would — the same rule applies to the form. One tap from anywhere.
One page per real service
A single 'Services' page listing twelve bullets ranks for none of them. Twelve pages, each about one thing, in the words customers actually use, will each bring you someone who needs that specific thing.
This is the highest-return work on any contractor site and it's mostly just writing.
Proof you're real and local
Photos of your actual work. Your service area written out. Licence and insurance where they can be seen. Years in business. Reviews shown on the site, not only on Google.
Every one of these answers the question the customer is really asking, which is whether you'll show up and do it properly.
What you can skip
Live chat that nobody staffs. A blog updated twice and abandoned. Stock photos of models in hard hats. Animation that delays the phone number. A custom quote calculator that gets the number wrong and costs you the conversation.
None of these have ever made a phone ring.
Want us to just handle it?
$149 a month, nothing down. Or take everything above and do it yourself — genuinely, that's a fine outcome.
Get a quote- How contractors actually get found on GoogleNo jargon, no packages. Just what's actually happening when someone searches for a contractor, and which parts you can influence.
- Why most contractor websites are slowIf your site takes five seconds on a phone, you're losing calls before anyone sees your work. Here's what's causing it.