Why most contractor websites are slow
If your site takes five seconds on a phone, you're losing calls before anyone sees your work. Here's what's causing it.
What's actually happening
Most contractor sites are WordPress with a page builder and ten to twenty plugins on inexpensive shared hosting. Every visit triggers database queries, plugin code, and a stack of scripts before anything appears.
On a desktop with good internet this is invisible. On a phone on rural Wisconsin cell coverage, it's the difference between a call and a back button.
What it costs
Load time and abandonment are directly related, and mobile users are the least patient. A site going from five seconds to under one keeps a substantially larger share of the people who were already looking for you.
It compounds: Google uses page speed as a ranking signal, so the slow site is both losing visitors and getting fewer of them in the first place.
What actually fixes it
Serving plain files instead of assembling pages on demand. A contractor website has no reason to run a database — the content changes a few times a year, so it can be built once and served instantly from a network near the visitor.
That's the entire trick, and it's why every site we build is static. There's no plugin stack to slow down and no database to time out.
How to check yours
Run your address through Google PageSpeed Insights and look only at the mobile score. Under 50 is common for contractor sites and is costing you real work.
If you'd rather not, send us the address and we'll tell you what it says and whether it's worth doing anything about.
Want us to just handle it?
$149 a month, nothing down. Or take everything above and do it yourself — genuinely, that's a fine outcome.
Get a quote- How contractors actually get found on GoogleNo jargon, no packages. Just what's actually happening when someone searches for a contractor, and which parts you can influence.
- What a contractor website actually needsMost contractor websites are either too thin to rank or bloated with things that never made anyone call. Here's the honest middle.